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In-app marketing refers to any marketing campaign or message that is intended to be displayed to your clients while they are vigorously utilizing your app and understanding the in app purchase. It enables firms to engage, keep, and upsell customers by using real-time, tailored communications.
Why an in-app marketing approach required?
If you do not have a plan for communicating with your present users, you might lose them before you can acquire new ones, or you may over-communicate with them, which is equally destructive. Mixpanel's analysis of 1,3 billion users revealed that the average retention rate for web-dependent applications is approximately 10%.
Regardless of how your app simplifies your customers' lives, here are three ways an in-app marketing approach can help you acquire more users and make them understand the in-app purchase ideology.

1. Manage your user's experience

Engaging new users requires much more than simply demonstrating how to utilize an application. It is also about revealing the worth of your software to the user and convincing them that this value will persist for days, months or even years.
A fantastic in-app user experience includes:
●	An onboarding process that simplifies the initial setup
●	Inactive users re-onboarding returning after an absence Useful tutorials or explanations of new features
●	Rapid context-based accessibility to knowledge - based content or customer service
●	Suggestions for activities with a significant impact (i.e., demonstrating how people may obtain even more value)

2. Obtain user feedbacks

Behavioral analytics can be used to measure implicit reviews. When users initiate actions several times before completing them, or repeatedly hit similar buttons, they are often frustrated or puzzled.
Additionally, you can ask for prompt feedback using in-app prompting. It is easy for application developers to ignore minor annoyances when there is so much fantastic functionality within an app. Your users, however, will not share this sentiment; these minor annoyances can drive them away permanently.
Collecting feedback demonstrates concern for the customer's experience. If you take this input one step ahead and implement it towards the app, use in-app notifications or messages to inform users. Make sure you take the feedback seriously, even device-wise, like Android or iOS and incorporate in-app purchases iphone wisely. 
Make it simple for customers to reply by offering them basic options, such as a numeric rating system, a thumbs-up or even a thumbs-down button, or a smiling or unhappy emoji. A single tap should be sufficient to obtain the required information.


3. Obtain positive feedback

Online reviews that are positive can increase your app's traffic and potential customers, but only a small fraction of users will submit positive, unwanted feedback on review marketplaces or websites. To solicit these ratings you can employ in-app prompts .
Aim for these alerts to appear when the user is clearly enjoying the programme. If a user has checked in every day for a week, for instance, it is a good time to request an app review. Reviews on the app store are frequently more persuasive to potential users than those on third-party review sites or social media.
You can even use in-app purchase promotions to obtain more users, and many companies like Attrackt can help you in the process. They help you promote in-app purchases through videos and AI. So choose the technology and boost your business by receiving more users. 




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How In-App Marketing Help You Acquire More Users

In-app marketing refers to any marketing campaign or message that is intended to be displayed to your clients while they are vigorously utilizing your app and understanding the in app purchase. 

Live ops

**Imagine you manage a gym**. You’ve purchased the essential equipment, hired PTs, built changing rooms, made decisions on décor, installed some TVs and mirrors. You start selling memberships, maybe you offer free trial visits to lure new customers… 

![businessman-standing-on-arrow-analyzing-page-data-vector-id1135264716.jpg](https://attrackt-website.s3.amazonaws.com/businessman_standing_on_arrow_analyzing_page_data_vector_id1135264716_6d7bfa7e24.jpg)

##### But—

How will you make sure your gym stands out from the myriad of similar establishments? And how do you plan to keep your patrons coming back, boosting their motivation to train at your place? 



Ah, if only gym owners could wield a set of tools that the app world has in mobile LiveOps!

As a gym manager wishing to maximize profit, you could monitor which equipment is most popular, and which machines are faulty or too complicated to operate. You may offer discounts on membership, new classes, or bundles to convince your customers to invite friends. You can also introduce special events or new features—like a fitness contest or a protein bar vending machine—to keep attendance consistent and make sure membership grows, while your revenue increases. 

In the world of mobile apps, and especially games, these goals are accomplished by a machinery called live operations, commonly referred to as LiveOps. And, if LiveOps is to work, it needs to be equally complex, nuanced, and invariably focused on customer satisfaction. 

##### How It Started

Novelty is an attraction in itself. Particularly in the case of free-to-play (F2P) games and apps, the very launch of a new mobile product will generate interest, likely culminating in installs. After that, the key issue is retention. 

In a market as huge as gaming apps, keeping users active, engaged and excited requires a lot of work, typically performed by a whole team of experts and based on a close monitoring of user behavior. Through monitoring and analytics, app developers and their LiveOps teams come to understand what drives users not just to install but to continue to go back to the app. 

**In short, LiveOps is about making apps part of users’ lives, and making users part of a community. **
![attrackt.io_ill-01.png](https://attrackt-website.s3.amazonaws.com/attrackt_io_ill_01_0273be147a.png)


From a business perspective, by evaluating the initial revenue funnel, or how in-app purchases and ads generate profit, we establish the Average Revenue Per User, or ARPU. This, in turn, allows us to get a good picture of the profits that are achievable through a steady, well-researched development of the app, and to draw a roadmap of its growth, based upon the users’ needs and preferences, as well as on the developer’s marketing budget and goals. The LiveOps team is there to map out the content releases and feature updates that will ensure desired retention and revenue levels.

##### How It’s Going 

Let us return to the clunky gym metaphor once again, as it helps visualize the importance of LiveOps for app development. 

Once your gym is open to the paying members, you don’t want to close it down for renovation or maintenance every time something needs improving or changing. If you overhear gym members criticizing the lack of an ironing board in the changing room, for example, you put one in. 

Similarly, you want to keep your app running while you fix glitches or respond to user feedback, rather than updating the entire app—hence the live component of LiveOps. 

##### So, what are the essential functions of LiveOps for managing and improving your mobile app?

**1. Fixing**

The most basic—primordial, if you will—use of LiveOps is eliminating bugs and fixing glitches. It was conceived to keep an eye on those and eradicate them without disrupting user experience. LiveOps can also indicate game levels that are too difficult or app features that are hard to access, and render progress or access easier, preventing user frustration. 

**2. New content and offers**

LiveOps serves to coordinate the releases of new app content and introduce offers and bundles to maintain or boost user engagement. Based on user behavior data, and timed according to holiday calendars and time zones in different regions, LiveOps manages in-app purchases and new feature releases. In a gaming app, this could mean releasing a new map or character skin, or a well-priced bundle of multiple items. 

**3. Customer support and responding to feedback**

If LiveOps is about maximizing LTV (each user’s lifetime value), it has to monitor the user’s relationship with the app from start to finish. This is to say, it doesn’t just study the progression from install to consistent use, but also the processes of graduate withdrawal and churn, which is when the user stops using the app. By analyzing these processes and the reasons for disengagement with your mobile product, LiveOps helps reignite the user’s interest and rebuild the relationship anew. 

At the same time, it is not just the in-app behavior that points to the dissatisfaction with your app. Game forums, online ratings, and social media discussions need to be considered and in fact continually studied by your LiveOps team. Monitoring feedback allows them to respond and make due improvements, ensuring that your users feel catered for. 



![attrackt.io_ill-02.png](https://attrackt-website.s3.amazonaws.com/attrackt_io_ill_02_5fcaccafe2.png)


**4. Multiplayer and community management**

If you run a multiplayer app or your game has an optional multiplayer mode, LiveOps will take care of match-making, and manage tournaments, simultaneously moderating user interactions. If there is a disruptive or toxic community member, it’s LiveOps’s job to detect their rule-breaking behavior and eliminate it, making sure the rest of the community enjoy the environment you have created. As outlined in the previous point, responding to community feedback and buzz is also handled by LiveOps. 

**5. Strategizing in-app advertising, purchase promotions, and cross-marketing.**

Based on analytics and user feedback, LiveOps will manage your means of monetizing user engagement. The LiveOps team takes care of the integration and management of AdNetworks and decides where to integrate each AdNetwork. You can also offer churned or lapsed users exclusive in-app content to rekindle their investment in your product. If you have another partner game, LiveOps will facilitate cross-marketing by showing users areas of overlap between two or more of your mobile products.  

**6. A/B Testing**

As it has become clear by now, LiveOps relies heavily on analytics to keep retention rates where you want them. It can deploy A/B testing to evaluate new items or features, allowing you to implement the desired changes and disinvest in others. Equally, it might detect areas worthy of outsourcing more specialized ads and promotions, such as 3D videos. 

Your LiveOps team will also analyze trends in user behavior and test potential new options against specific metrics. Segmenting users according to region and other factors allows you to tailor your mobile app to the needs of different user groups.  

##### Monitor the pulse

As the mobile app industry keeps growing and evolving, mobile users are increasingly treated as community members, as living and breathing beings—and not simply as one-time customers. 

Unsurprisingly, they're getting used to this treatment. App developers now integrate LiveOps more and more deeply into the development process, keen to keep up with the pace of the app economy and user demands.

As this Microsoft Game Stack blog explains, if “**LiveOps is the future,**” it needs to be attuned to the user’s needs and listen to their feedback; it must understand their relationship both with the game itself and with other users. 


![attrackt.io_ill-03.png](https://attrackt-website.s3.amazonaws.com/attrackt_io_ill_03_031e850b5a.png)

This approach is, as ever, a balancing act. You want to keep the user excited about what’s new, you need to respond to feedback and provide variety, but you also try to stay true to the spirit of your product. While all of this sounds hard and perhaps even intimidating, that’s exactly what LiveOps is for.





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Mobile LiveOps: Keeping your Finger on the Pulse

Learn everything you need to know about mobile LiveOps: why it matters so much, what processes it entails, and how to do it right to make your app a part of your users’ live and every user—a member of a community.

Mobile Apps Back-end

In App Purchases

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Building your app’s success starts with user acquisition, but it certainly does not end there. You need to build an economy oriented toward growth. This means your primary concern will be keeping users engaged—and happy—while increasing your revenue. No matter what extras you offer, the way they are offered will make or break the deal. 

Promoting in-app purchases (IAP) is a nuanced job: it allows you to profit from sustained user engagement, but it can also drive users away. Here’s what you need to know about in-app purchase promotion to do it just right:

##### Types of In-App Purchases
 
The main rule of promoting any product or service in any app is clarity. The user needs to understand what they are paying for and how the payment will be incurred. This means that promotions of in-app purchases should not just be tailored to the user’s needs, but also calibrated to the type of purchase. 

#### The three types of in-app purchases are:
**Consumable.**. This means buying items or services to be consumed while using the app, such as coins, a one-time streaming, or limited-time content. 
**Non-consumable.** Purchases that give the user indefinite access to a feature or item. It can be a new character skin, a removal of ads, or the use of special content.
**Subscription.** A regular payment that gives users access to special content, grants them a steady boost, or results in discounts on other payments.  

**Subscriptions typically indicate the most sustained engagement on the user’s part. With the right promotion, these will not only be renewed but also upgraded.** But if the offering isn’t priced well, or fails to deliver on the developer’s promise, the user can cancel their subscription. 

![Attrackt.io_blog_02-02.svg](https://attrackt-website.s3.amazonaws.com/Attrackt_io_blog_02_02_d57be8995c.svg)


App Store provides a server-to-server notification service which informs publishers about subscription purchases, renewals and cancellations in real-time, allowing them to update their user-account databases, and—with the right analytics—to understand what drives subscribers.

#### A Relationship Built upon Trust

As noted, clarity is key. And so is trust. If the user has found running the app to be clear and understandable, they are more likely to purchase whatever is on offer to further enhance their experience. When the app is performing well, the user can also trust that the in-app purchase being promoted is worth its price. After all, IAP promotions are typically managed by the app developer responsible for the app itself. 

Likewise, positive experience with previous in-app purchases is going to motivate further investments. That said, not every user will respond to the same promotion, and not every moment is right to push a new feature, special bundle or upgrade. That’s why in-app purchase promotion requires research, analytics, and strategizing.

#### Adjust the Scale

Choosing from the myriad of different promotion options is not easy, not least because that decision can have huge consequences. As a developer, you need to strike the balance between user engagement—how to capture and maintain attention—and user annoyance and frustration. 

If the new feature or item you are promoting is cool but not quite ground-breaking, perhaps it’s best not to bombard the user with full-screen interstitials and ever-recurring offers. Instead, you could benefit from adjusting the timing of your smaller-scale promotion to the user’s behavior pattern on the app. If they tend to check their messages when notified, perhaps a direct message will suit them better than aggressive pop-ups interrupting their regular mode of engagement with the app. Bear in mind that there are different kinds of pop-ups—offering a discount, or a product, for instance—and that they can appear at different times: when the user opens the app, or goes to the app’s store, or at checkout. These can be adjusted to target different types of users.

Save your special, immersive promotions for more substantial upgrades or special content. The scale and frequency of promotions should correspond to the offering’s substance and value. Planning ahead and devising a long-term promotional strategy will help you delineate the difference between one-off deals and larger, more complex campaigns. Thinking on a larger scale should also help you notify users about your offers in a consistent manner, in line with the overall economy of the app and its established style of communication. 

![Attrackt.io_blog_02-03.svg](https://attrackt-website.s3.amazonaws.com/Attrackt_io_blog_02_03_1a4f7d09ba.svg)


#### Don’t Scare Them off

Shock-inducing methods of promotion tend not to be the wisest of choices. IAP promotions shouldn’t look out of place in the app because—to return to the issue of trust once again— they may be viewed as unreliable or deceitful. Instead, they should stick to the verbal and visual language of the app. They should be conversational, and they should be actionable. In other words, while natural and casual in their tone, your IAP promotions should guide users straight to the sales funnel. So, always make sure the **bold text**
For developers in charge of publishing promoted in-app purchases, the worst-case scenario happens when the promotion deters users from the app altogether. This can happen when users feel deceived, but also—crucially—when they get annoyed. 

Not only should promotions be woven into the overall experience of the app in an unintrusive way: the user must be able to dismiss the pop-up or promotional video that they find irrelevant or unappealing. And if they keep dismissing the promotion, that’s a signal for you to adopt a different approach.

#### Know Your User

Though limited, there are ways you can strategize your promotions without necessarily analyzing your customer database. One thing you can count on, as we all do, is the passage of time. Holidays and special events are times when most developers record greater numbers of promoted purchases. 

But you can’t just count on holiday seasons to boost your revenues. As with any promotional action, plan ahead! Make sure that a campaign promoting your special event does not coincide with, say, your Halloween promo. The best solution is to schedule your in-app promotional campaigns every six weeks, taking into account both the holiday calendar and the planned new releases or special events for your user base.** (Stay tuned for our comprehensive guide to holiday promotions—coming soon!) ** 

![Attrackt.io_blog_02-01.svg](https://attrackt-website.s3.amazonaws.com/Attrackt_io_blog_02_01_c5dfaac2fc.svg)


Most importantly, though, you do have to get to know your user. By using first-party data, analyzing users’ previous choices, and keeping track of their engagement with the app, you will find out which promotions should do the trick, and when to deploy them. As a tool that combines analytics with the service endpoint for developers, the app backend will be your promotional intelligence, storing and processing vital information. 

Keep an eye on the time users spend contemplating your promoted content and count impressions to gain yet more confidence in making appropriate choices. You are likely to discover many different categories of users: some may treat your mobile product as their second life and constantly reward themselves with extra items, others may be after savings, bundles and discounts.

App analytics scare you? User testing sounds fun, but you’ve never done it before? Don’t worry, **we’ll explain all you need to know about A/B testing in app development soon!**

#### It’s Probably Best to Test


Sorry to break this to you, but it’s not always love at first sight. Sometimes, it’s best to test a variety of options and approaches before pinpointing the most efficient strategy. Each item or upgrade can be presented to users from multiple angles. Perhaps a simple banner inserted in just the right moment will suffice to convince your user that the item on offer would really make their experience more gratifying. Or maybe, the user will respond to a more immersive promotion at the end of their session. Bespoke promotional videos are a great tool for capturing users’ attention, but they’re not easy to master—that’s why Attract is here to help! Once you’ve tested all your options, and exhausted your creativity, you’ll be better equipped to communicate with each user based on their preferences. 

**Finally, if you feel that you still don’t know your user, just ask.** IAP promotion can take the form of a survey which will provide you with the answers you’re looking for. Whichever way you proceed, research is key! Promoting in-app purchases boils down to knowing what drives each individual user, and making the most of that knowledge. 


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Promoting In-App Purchases: A Brief Overview + Best Practices

Everything you always wanted to know about promoting in-app purchases* (*but were afraid to ask). The dos, the don’ts, and all that comes in between.




why should a user purchase? What is the motivation to purchase this item?  In-App Purchase(IAP) revenue is the primary source of revenue for many top-tier apps. But measuring the monetization based on IAP is a long process that requires a lot of A/B testing and iteration to find the right content and user experience.
The IAP optimization process can be looked at as funnel optimization. Each stage depends on the previous step. This funnel data is used to decide on the purchase type, pricing, bundling more resources to the purchase, and when to offer the in-app purchase to the user.

99% of IAP promotion content is based on static images. It can be popup ads or banners in the shop section of the app. the rest of the promotion is done by menu icons ensuring the availability of the store on each screen.

But the IAP Promotion content can have much more influence. By running longer-format content, the purchase value can be delivered to more users and generate new data points. Those data points offer a separate analysis of the users' purchase behavior.

Let's change the game and talk about how to design your first Video promotion for your In-App Purchase from concept to script.

### **Why is Video much more effective?**
We can't cover this topic entirely, but we want to point out the main benefits of the video format. 
- **Influence Buying Decisions**
- **Builds trust and credibility.**
- **Appeals to Mobile UsersCan Explain Everything**
- **Engages Even the Laziest UsersMost the users to prefer video content to read**

So can you use those points to your advantage and achieve more attention to your app purchase? Let us start.

Approaching the promotion of in-app purchases, we would like to effectively promote the IAP's value as the main message. Therefore, make sure to offer the matter to the relevant users as simply as possible.

### **First, understand your In-App Purchase**

1. **Why should a user purchase?** What is the motivation to purchase this item
2. **Which is it for?** Which type of users in your app should buy this item.
3. **What are they getting?** explain to the user what is he getting and which benefits will be attributed to him
 
![Why To purchase your IAP? Attrackt.io](https://attrackt-website.s3.amazonaws.com/attrackt_io_07_2_29_5b26a77419.svg)

### **Make sure the benefits are clear and understand the value for each type of user in your app.**

Understand the different values of the purchased item with those questions :

1. **What is the type of purchase?** consumable / non-consumable / subscription. make sure the purchase is in the right category.  

2. **Is the purchase meant to be repeatable?** What is the trigger for the initial investment and for the next one? Does it depend on the user app usage or on the app content release?

3. **What can users do with the purchase?** What experiences can they have with this purchase?

Write down the groups of users that will enjoy this value and understand the message 
build the message for each user group, ensuring that the purchase value is relevant for each group with the right message.

For example, If the purchase is a consumable item that can be used to upgrade character abilities or a particular item. 
Build content that promotes both possibilities and matches it to the users based on their previous usage of this consumable resource.

We will answer those questions and write down an example of purchase value. Below is a list of questions we will follow. This will help you determine the value of your purchase and how you should market it. 

Example:
we will describe the value of an In-App Purchase - **Premium_coin Pack** - Cost 9.99$

- #### **Main Benefits:**
  - **Provide essential resources to purchase main items for the first 7 days**
  - **Additional game content unlock**
  - **Allow users to pass 50% more levels per day**
- #### **Who would buy it?**
  - **Users that focus on upgrading items**
  - **Users that complete 2 stories per day at least and get stuck waiting for resources**
- #### **What are they Getting?**
  - **5000 Coins**
  - **2000 Gems**
  - **Those resources would allow passing levels 50% faster up to level 55**
  - **A new chest is available**

Now once we have written down the "why" and "what" for the purchase, we can start personalizing the message for each user segment, make sure to build more than one message so you can run A/B testing and find the best fit for each user segment.

### **Working on  the Message**

We build our messages and ensure that we highlight the value for the user once we understand the benefits of the purchase and for which users the purchase is relevant based on the previous example.
- #### **Users focusing on Upgrading items**
  - **Primary Value:** Upgrade items to new levels and unlock new abilities
- #### **Levels Runners Users**
  - **Primary Value:** Want to complete more levels? this pack helps you achieve 50% more levels per day

We can now add a personalized element to the message. When interacting with high retention users, appreciation for their time and effort can make all the difference.
You can show your appreciation by connecting their usage data to your purchase message, ensuring that they see the value of your offer and your effort by noting their efforts.

![Purchase value Attrackt.io](https://attrackt-website.s3.amazonaws.com/attrackt_io_07_2_25_38342d1f25.svg)

### **Let's get personal**

For personalization, we can extract app usage data relevant to the purchase. 
Here are some examples and how we can integrate personalized data here are some ideas you can implement :

- **The retention days and the highest score of the user**
  - "Thanks for Playing for **{{RETENTION_DAYS}}** Straight Reaching **{{HIGH_SCORE}}** Is NOT an easy task. Well Done! We think this offer is the right one to help you break your record."
- **Current resource amount**
  -  "Hi There, you have **{{COINS_AMOUNT}}** This is a nice amount. With this purchase, you will reach **{{COINS_AMOUNT_AFTER_PURCHASE}}**, and it should help you 5X your coins with a good run." 
- **Character level and comparing it to other players**
  -  "Wow, your level **{{CURRENT_CHARCTER_LEVEL}}** achieved in **{{RETENTION_DAYS}}** is putting you in the top 10% of players. Many players found this bundle very useful and helped them to Achieve **{{GOAL_LEVEL}}** in 4 Days."
- **The number of attempts to pass a certain level or unlocked achievements**
  - "Great Job. We Believe in you. You will get it next time. After **{{TRIES_TO_PASS_LEVEL}}** you are getting better; we think that this purchase will help you to pass it and the next challenges."

Adding those data points to the promotion content as the dynamic text will enhance the connection with the user and make the purchase offer feel relevant. 
The data you presented here is pretty basic, and of course, it can be taken much further, we spent a lot of time understanding why this improves the engagement after many trials we identify two main reasons.

First, sharing the user data about his status shows that you think about how to help him and give a reason for the purchase the same as using a person's name, putting a part of the user experience in the promotion content can create a better emotional connection with your product and increase the engagement.

Another aspect of personalization is creating a picture of the purchase result. By demonstrating what would happen after the purchase, a mental picture of the acquisition is created and the benefits realized. You can, for instance, display the number of coins the user has after each purchase or the level at which he can upgrade his items.

![Personalised IAP promotion Attrackt.io](https://attrackt-website.s3.amazonaws.com/attrackt_io_07_300_14969bd090.png)


**Designing the Video content**

After we wrote down why this purchase is helpful, which users will benefit, what they will get, and how it will be relevant to their experiences. We can move on to how to design the video ad.
a few design choices to consider :
- Video ad length - 15-30 seconds
- sound effects or music?
- Adding subtitles?
- Does the Video consist mainly of footage or animations?
- What are the purchase features highlighted? 
- Special effects?
- How attractive are the first couple of seconds 

Answering those questions allows us to build the basic structure for our Video, ensuring that we deliver a specific message related to the In-App Purchase and the user.

### **Creating the script**

In the script part, we will write down the story of the Video, if we plan a narrator following along with the video, this will be his text, or it can be assigned as a subtitle text that will be added to the visual. 
A script is not a must for a more visual video, but it is easier to build a video with a hand as it places things in order and allows the team to follow along with a text structure for the Video. We recommend starting
with scripted videos at the beginning

### **To the Storyboard**

The storyboard is a visual concept shown on a block diagram, and this is where it all comes together with the messaging, visuals, and script. The storyboard connects the hand with the visual, allowing you to time the text and animation together.
Be as specific as possible in the storyboard, as these will be the instructions given to the creative team creating the visuals.
Describe the scene in detail and add primarily visual, even crude boxes, to represent the characters or concepts you want to create.
Write down the scene discerption and any visual effect you want to see.

![In App purchase storyboard Attrackt.io](https://attrackt-website.s3.amazonaws.com/attrackt_io_07_2_300_7d96cc6794.png)


### **Let's put it all together**

Let's get back to our IAP example from before - 
We want to promote a starter pack to a user base focused on reaching the highest level in their team.
So what do we sell? Starter pack 5000 coins, 1500 diamonds, 10 max life for 14 days

#### **IAP - Why / Who / What**

1. **Why should a user purchase?**
Allow you to advance levels faster than players that didn't purchase 

2. **Who it is for?**
Players that want to sit on the top

3. **What are they getting?**
Starter pack 5000 coins, 1500 diamonds, 10 max life for 14 days

#### **Users Groups**
1. **Reaching level 50 in less than 5 days**
2. **Session time > 2 hours**
3. **Signed to a team**
4. **Team Chat usage**
5. **Checking the leaderboard more than 2 times** 

**IAP Value:** allowing users to acquire 10X more resources to advance faster.

**Message:** The starter pack allows you to get more XP from your playing time, making faster progress reaching the top tier levels with ease.

**Personalize the message:** Congrats on reaching {{MAX_LEVEL}} in a great time of {{TOTAL_SESSION_TIME}}. We think that this offer will help you to reach your team {{TEAM_NAME}} Top rank. The starter pack allows you to get more XP from your playing time, making faster progress reaching the top tier levels with ease. You can reach level {{LEVEL_GOAL}} with this pack.

**Script:** Thanks for playing our game, you are doing great, and we would like to offer you the starter pack. You reached **{{MAX_LEVEL}}** in a great time of **{{TOTAL_SESSION_TIME}}**. We think that this offer will help you to achieve your team **{{TEAM_NAME}}** Top rank.  
The starter pack allows you to get more XP from your playing time, making faster progress reaching the top tier levels with ease. You can reach level **{{LEVEL_GOAL}}** with this pack.
You will get **{{COINS_AMOUNT}}** Coins, **{{DIAMONDS_AMOUNT}}** Diamonds and extra lives for 14 days !! Imagine what you can do with it?


#### **StoryBoard:**

**Scene 1:** Showing the game logo with gameplay footage, showing a max-level player finishing a level taking 1 place on the leader board.

**Text:** "Thanks for playing our game, you are doing great, and we would like to offer you the starter pack."

**Scene 2:** Showing a game character looking up the leader board after finishing a level with the first place.

**Text:** "you reached {{MAX_LEVEL}} in a great time of {{TOTAL_SESSION_TIME}}, we think that this offer will help you to do reach your team {{TEAM_NAME}} Top rank."	

**Scene 3:** Show the starter pack icon with description poping around it, including items piping around: 5000 coins, 1500 diamonds, and 10 life icons.

**Text:** "Starter pack allows you to get more XP from your playing time, making faster progress reaching the top tier levels with ease. You can reach level {{LEVEL_GOAL}} with this pack.	"

**Scene 4:** Showing player resources fill up with the purchase added to his player screen. 

**Text:** “You will get {{COINS_AMOUNT}} Coins, {{DIAMONDS_AMOUNT}} Diamonds and extra lives for 14 days !! Imagine what you can do with it ?"

This is a detailed example showcasing how to promote value with a personalized message to a player helping his goal. The IAP should be helpful to the player making his playing time more enjoyable, and we want to provide you new ideas and tools to explore and try out new content to promote your IAP in a fun, dynamic way that is different from everyone else.


### **Why Not PopAds / Text?**

You can use any tool to promote your IAP sales, and of course, the production price for PopUP Ads with text is much lower than video ads. But the message delivery is weaker with those ads as many users are blinded to those
popups jumping on the screen quickly looking for the X button wanting to get back to the game. In Recent years rewarded ads grew significantly in volume by creating a video. You can mediate all those view time to your message
making sure users understand your purchase offers.
Video ads provide:
- Better education to your users.
- Explaining what they can purchase in a more digestible format and why they might need it.
- A long format content that multiplies your interaction time with your users.

![IAP Video Benefits Attrackt.io](https://attrackt-website.s3.amazonaws.com/attrackt_io_07_2_26_25f1c46313.svg)

### **Conclusion**

In-App purchases are a great tool to scale your revenue. Many times developers produce so much content for the acquisition stage. This content help to introduce your app to new users. Why stop interacting with your users with video content once they are in your app? Video for your IAP is a growth channel you need to master in 2022.




ZDTN3VNQ.jpeg

How to use Video to promote your IAP

In-App Promotion

how to use video to promote and scale mobile in-app purchase

How to use video to promote and scale mobile in-app purcase



### Why Promotion In-App Purchase instead of Ads

In-app purchases constitute one of the most widely used app monetization models. According to new statistics, an estimated 50% of non-game and 79% of game apps use IAPs to generate revenue. Indeed, there must be something about them if such an overwhelming majority of the apps currently available via Google's Play Store and Apple's App Store are free to download (in 2021, it was 96.7% on the former and around 93% on the latter). If freemium is the way to go, what is the best way to make the most out of your app? 

In this article, you'll find out how best to promote your in-app purchase to maximize the number of successful user purchases—and we'll tell you why we believe in-app purchases are the way to go.


### Types of In-App Purchase Promotion 

One way to approach promoting items or upgrades to enhance the experience of your app is based on the user's journey, or what's often called the user funnel. It's the trajectory from the user's first interaction with the app to first proper use, and eventually—if the user enjoys the mobile product—to repeated, regular engagement with it. Ultimately, it's up to your users to decide whether they like using an app, just as it is up to them to discontinue using it and delete it from their devices. The more users progress from one point to the next down the funnel, the greater your conversion rates. 

If you rely on the **funnel-based type of In-App purchase promotion**, you assume the user will understand the value of the purchases you offer based on their previous experience of using the app. In other words, you trust that most of your users will figure out what it is they will get out of the transaction without actually having tested the offering. 

The funnel is created by all the users that are using the app. Some of them are using more than others in different ways. Might use the app's basic features that are provided for free, and after a while, they might decide to go for the premium model to unlock extra features or avoid ads.

At the base of funnel optimization, the developer decides what the funnel is, and according to the selected funnel, the data structure is built. This means that the KPI and analytics are designed in order to measure the success of the funnel. For example, if the monetization on the app is around subscription, then the main KPI is the subscription payment, and those users' data will be used to design the funnel. So if 85% of the paying users have 12-day retention and they spend 20 minutes per day on the app, this will become the main KPI to track prior to the payment. The funnel will be built in 4 stages :
 1. Install and initial usage 
 2. Reaching 20 minutes of Session time
 3. optimize toward 12 days retention
 4. Subscription payment

By definition, if you aim to measure one type of funnel, you eventually can improve it or decide it is the wrong course of action and build a new one. As this is the only path you optimized for, there are many assumptions that are taken for granted, and not all are measured or optimized. 

What if the user gets confused by the offering, in any case? What if they don't enjoy their journey? Well, first of all, if this is the case, the user is unlikely to agree to purchase anything. And secondly, you'll need to improve the user funnel, which requires a great deal of development within the app. In this model, only a tiny fraction of users will interact with the offers of purchase or be convinced the purchased content is worth a try. 

Statistics consistently show that mobile shopping carts get abandoned at exorbitant rates—it can be as high as 80%, or even higher, depending on the region, service, and type of mobile product. This tells you that even when app users get interested in the potential in-app purchase, most will hesitate and discontinue the transaction. That's why it's essential to invest and build a clear strategy for IAP promotion that keeps users excited and strong-minded about finalizing the purchase.

![Types of in-app purchase promotion](https://attrackt-website.s3.amazonaws.com/attrackt_io_Types_of_IAP_Promotion_abb6815a81.png)


**Active in-app purchase promotion** is the kind of promotion that does not keep users in the dark about the actual value of their purchases. Instead, it reveals what they are investing in within the app to the user. For example, This can be done, by offering a free trial for a limited time, which gives the user a glimpse into what is available in their app journey following a purchase. Videos and interactive content can also be used. Active IAP promotion offers users a sense of control over how they invest in your app. But the benefits don't stop at greater engagement and spending on the user's part.

Once you allow the user to interact with the purchased content, you get actionable data about the value of the purchase and the impact of your promotions. Depending on users' reactions to the proposed acquisition and their interactions with the premium content, you may find out which kinds of promotion work and which ones need improvement. That's because you will be able to determine whether the users understood the value of the product or upgrade on offer, and you'll see whether they started the purchase process. 

You can also test different content for purchase and count the interactions with each option, which will lead you to make better decisions regarding the development of your app and your promotional strategies. And finally, you will know the right times and places to situate your point of sale for in-app purchases.  


What about Ads?

You may be asking, why not just scale in-app advertising? Isn't that easier money? I need to add more reward Ads and lock the users. It may appear so. The critical thing to understand is that the revenue generated by ads is based on user action. The more activity there is the more money lands in your pocket. 

But this simplicity comes at a cost. The value of eCPM (effective cost per thousand impressions) is not exactly something that lies within your purview – at the end of the day, you can't gauge the price of your users' attention. You don't know what kinds of ads your app is displaying either. With the widely applied header bidding process—with your advertising space being automatically auctioned off to the highest bidder—you have very little say about the content of the ads you display. To make matters worse, user interaction with the ads is hidden. Due to privacy restrictions, ad networks have access to fewer data, making it hard to optimize their ads. 

![in app purchase revenue vs ads revenue compare](https://attrackt-website.s3.amazonaws.com/attrackt_io_Revenue_from_Ads_08df17e007.png)


### So, What's It Going to Be? Revenue from Ads or In-App Purchase Promotion?



Let's make a simple comparison: pure numbers and a little speculation. Let's imagine a group of your second-day retention users. Let's assume we're looking at 1,000 users, and let's also take 10 out of the 1,000 to make an in-app purchase. The same 1,000 users generate five ad views per session on the app. Assuming that those 1,000 users participate in two sessions per day, this gives us 10,000 ad impressions within a day. If your average ads eCPM for 10,000 impressions for this group is 3 US dollars, you've earned yourself $30 (that's 10,000 divided by 1000 and multiplied by 3). 

Moving on to the purchase, let's imagine a simple, unthreatening in-app purchase for $2.99. If the 10 of 1000 users we've mentioned do make a purchase, you'll get the same money you've earned in your ads revenue. But since your ads money is generated per install, you need to trigger 30 installs on average to make every 3 dollars. However, if you use in-app promotion informedly, with an appropriate strategy, you may assume that around 50% of your installs will translate into an in-app purchase. So, with 30 installs, you get 15 purchases for $44.85. Rounding it up slightly, you get a 150% higher payout without relying on colossal user acquisition, and all of this without the complicated process of Ads integration. The actual value of IAP promotion has become a bit clearer now, hasn't it?

Here is another table to illustrate another point of view on this matter: 

![In app purchase promotion compare to ads](https://attrackt-website.s3.amazonaws.com/Screen_Shot_2022_05_07_at_0_23_21_6eac9615f7.png)



### Don't Forget Your Data.

While you're counting your revenue, remember that with in-app purchases, you don't just get monetary profit, you also get data on users who went for the purchase. So you learn which message stimulates the user to interact and invest in the app. And it's not some third-party data you are getting—you get full ownership of it and can react accordingly. 


Why Promote IAPs, or the True Value of In-App Purchases

attrackt.io_03_01-10.png

The True Value of In-App Purchases

Promoting in-app purchase is the next growth generator for mobile apps. making suer you provide exposure to your IAP over Ads will be your secret growth engine in the new privacy era.

Why Promote in-app purchase instead of ads

One of the direct ways to make money online is in app purchases. So, the question that comes to one's mind is obvious: How to maximize in-app purchases. In-app purchases are a proven way to monetize apps. It is more likely that the money is made on in-app purchases rather than on the paid apps. Also, a good proportion of profit goes directly to the app's developer. There are a few strategies that can help to maximize in app purchases.

Keep your users engaged.
In-app purchases can be very profitable if proper strategy is made while using them. Getting the users hooked so that they return is one of the strategies that can be a hit for in-app purchases. Don't just think of an audience who comes only once. Instead, let them play with it and let them get used to the basic details for free. Once they get used to and get glued to your services, it's the time to make profits. At the same time, ensure that the app stays to be valuable to the users. 

Do proper promotion for the in-app purchases.
When you are trying to monetize your app, proper promotion is really important. If people don't know that you have something to sell in your store, why would they even bother to come to you? Hence, they'll also not have an opportunity to buy it. Therefore, promotion is an answer to how to maximize in-app purchases. 

Don't use clickbaits.
There are these small ads who show something else and then deliver something else. Avoid doing such practice of gaining traffic is it may harm you in the long run because the trust is ruined. They might bring a few passive clicks at first but it is definitely not going to convert into an online sales. Consumer with good experience with the brand are most likely to make in-app purchases. So if you are just honest and authentic, your customers will support your plan of app-monetization.

Use unconventional pricing strategies.
One of the action strategy to increase up sales dramatically is by using pricing strategies that seem unconventional on the surface. For example, if you are providing basically services for a particular price, and basic and advanced feature on that same price, users are more likely to buy both the services as it creates the impression of saving money for the users.

Rationale behind this is that nobody will be willing to pay the price to get only the basic services, but for both basic and advanced services. Therefore, the sales will grow up

Using push notifications.
If you look closely, then it's a well known fact that most of the shopping carts the customers make are abandoned. There is an overwhelming number of online customers who end up getting distracted and leave their carts without actually making the shopping. They tend to forget that they were about to buy something at the first place. 
Using push notifications can provide an answer to how to maximize in-app purchases. When a shopping cart is abandoned with items, push notifications can be sent to remind them of what they were about to buy. You can experience a substantial increase in sales using the push notifications. 

Final Words: How to increase in-app purchases.
If used correctly, in-app purchases are a proven way to maximize your online sales. However, this should be done carefully and smartly. Stay cautious to not to break your users trust while you design the in-app purchases strategy. If you build up a strong brand loyalty and take advantage of these strategies, you can have real profits and upwards sales in your online business easily.


Grow in-app purchase revenue with contetn (1).png

5 tips on How to Maximize in-app purchases

One of the direct ways to make money online is in app purchases. 

InApp Promotion

Low user engagement with your App is not acceptable, to say the least, and that affects everyone in your team, from product to marketing, developers, and management. From low retention rates on day 7 to disappointing ARPU, Engagement is critical for everyone in your team, and it's the lifeblood for your App.
With Great Engagement, there is much more room to test out creative ideas and trust your users to provide constructive feedback on recent updates and upcoming features.
So how can you leverage this precious session time to grow and unlock engagement growth power to scale your in-app purchase?


**Scaling your ARPU**

Four main methods can create app revenue: In-App Purchase, Multi-Channel Platform ( Pay on a website and use the App - such as Netflix, Spotify ), 3rd Party Ads (AdNetowrks), and Selling Ads ( Facebook, TikTok). We want to distinguish between running ads and selling as those are two different models. For now, we will focus on in-app Purchases and running ads.
To scale IAP, let's talk about engagement. It is a vast topic that covers any interaction time spent using or playing your App, so we would like to focus on engagement with your in-app-purchase content as a subset of the user experience.
What is in-app purchase content? We will consider it any content shared with the user before the purchase. The content can be a part of the App or promotional content like an Ad or a text explaining what this purchase enables.

The engagement growth goal is maximizing the interaction time between the users and content that promote the IAP by measuring the interaction, quantifying the value of each exchange, and improving the next one.
We focus on IAP as the developer controls the whole process with full access to all the data. The right IAP promotion strategy will ensure incremental improvements over time with this visibility.

We will measure engagement growth through time spent interacting with advertisements. We can increase this time by adding more ads placements or creating a core loop that forces more ads on the user. Although we can control the base factor of the interaction time, much of the data beyond this point is outreach.
The Ads revenue is based on the advertiser's decisions and our user actions, and we can't improve it except by increasing the time that we sell. As we discussed in the previous blog on ads-mediation.
For In-App purchases, we would stay on the same playing field as ads and start by measuring interaction time with the Purchase offer. it can occur in the app shop or after failing a level and receiving an offer to continue playing. For this content to be valuable, we need to make sure that the user understands the value of the purchase. Therefore, the offer is relevant to the user, and the way to complete the transaction is transparent.
However, scaling is not as straightforward as ads with the current methods. When does the user interact with IAP content?
Usually, IAP promotions are based on a display banner with 5-10 words of text within a popup or inside the shop section of the app promoting a sale. 
The banner promotion unit is a short content format, delivering a small amount of data to the user with no room to create an emotional connection with the promotion itself.This type of promotion can work great for teams in full control of their data and the user journey. The banner is the tip of a "data iceberg" timed perfectly with an appealing value to the user. 
Ads provide long-format content that better delivers their message by using video and playable ads. Optimizing the creatives is the most effective way to improve engagement as data has been more restricted.

Our suggestion for developers that don't have the data infrastructure and team members to act on this data is to promote IAP with longer formats content. Create an even playing field between ads and your promotion by working with the same content formats. New formats unlock new placements outside the shop and popup, offering new content from the app creator for engaging the user.

![iStock-1312416609 (1).jpg](https://attrackt-website.s3.amazonaws.com/i_Stock_1312416609_1_636acc825c.jpg)



**App Purchase Full Potential**

App purchases are heavily dependent on the app content and updates. For example, deploying a new item in the app might be a complex and expensive process as it involves a great deal of development and product work. 
Because of this process, many developers focus on product development and pricing while neglecting the promotion content tools. Although some very successful companies built excellent purchase promotion tools, there is no off-the-shelf solution for longer format content with a full analytic suite. 
When was the last time you watched a video ad for purchase in the App you were using? When was the last time you watched a video ad on mobile? What was the content?
In the last fifteen years, the mobile advertising industry invented many new ad formats such as video, rewarded videos ( to ensure view time ), Playable Ads, Offer walls, Banners, Audio Ads, and Surveys. Even the good old banner got some upgrades with GIFs, Rotating Images, and carousels. While in-app promotion stayed with the short format content - popup and banners moving most of the effort to data analysis and pricing, missing out on simplicity and promotion content as a growth channel.

**Your app Your time**

What is the goal of all those tools? The goal is to improve engagement with the IAP promotion content and make sure the value is understood.
Engagement growth for IAP puts this concept at the center of delivering the right message and the right value. As repetition is the sure way to success, repeating the message ensures a response. A response may be no response, but this is also valuable data that can help you move on to the next value proposition.
With current solutions provided by the app stores, you can understand end of the journey and learn a lot the most popular purchase, but it takes a while to understand why the purchase happens. You need to align analytics with the purchase data and determine the reason.
In terms of controlling the purchase funnel, you can modify the App or change the prices of the different offers. The missing piece is mainly the value proposition of the offer. How much context can you put on a pop-up or a shop placement?

**Use video**
It took the Ad industry ten years to learn that video is better than text or images. But unfortunately, it seems that IAP promotion is still not on board with this concept.
By emphasizing the IAP promotion, you can discover new data on your users and what value they are looking for, allowing you to build new funnels to convert non paying users to paying users.Using long-format content to promote your purchase enables you to take back control of your user time and direct their attention to how the purchase improves their experience and unlocks new experiences.
Purchasing may not be the only goal; the engagement growth concept can be used to promote softer KPIs like introducing your app community or sharing updates and new features.

**Summary**
In conclusion, Engagement growth is all about utilizing the user time to your immediate growth funnels, providing an additional channel to share content. Aim to share long-format content and make sure to A/B different messages that showcase the benefits and value of the purchase or how much fun is going on in your Facebook group.
Use 3rd Party ads as a revenue source for your App but make sure that this time can't be better used promoting your content.


iStock-519915153.jpg

Engagement Growth - How to showcase your purchase value with content

Engagement growth talks about using long-format content for promoting In-app purchases to get better ARPU than showing ads finding out the best message

The mobile market is scaling rapidly. If you are reading this article, you probably want to capitalize on this trend, or you already did.
Mobile apps open a portal to each pocket worldwide and provide excellent tools for developers to offer value and great experience to people. With thousands of new apps submitted to the app stores each week, we want to help avoid pitfalls and ensure you have the best chance to succeed in creating a great app and a business.
With a 15% CAGR, the total digital goods market (In-App Purchase) will reach 200 billion dollars by 2023. Everyone is rooting for the app market. As a result, thousands of apps are submitted to the app stores every week with the exact expectations of becoming the next multi-million dollar app. But only 8% of them get decent downloads because not all applications are helpful.

![Attrackt.io Developer Revenue amount](https://attrackt-website.s3.amazonaws.com/Developer_Revnue_6a0e046a80.png)


Some Apps have terrible user experiences, some are connected with privacy issues or fraud, and some are difficult to comprehend. Your App needs to stand out, ensuring you get your shot at being the next $100 million App.
It’s so hard to scale Daily active users. It is even more complex if UI / Technical issues make it harder to use the App or purchase.
We wrote down valuable tips and methods to help your App be more approachable, making sure you are on the right track and ready to scale.

**1. Simple UX that is understood out of the box**
Conversion rate is equally significant as high-quality performance. The more users use your App every day ( DAU) or monthly (MAU), the higher the probability of generating revenue. This is what conversion rates are all about. Still, to secure a reasonable conversion rate (that is, many application users), applications need intuitive yet simple navigation to provide users with an easy-to-use environment.
Extra-fancy designs can make features complicated and challenging to understand, and without a user-friendly format, you’re making your application difficult for a user. On the other hand, simple navigation looks more attractive and helps convert non-paying users into loyal customers. So ensure that your App’s navigation and UX are straightforward and won’t make it difficult for users to use or pay.

![Attrakct.io UI Example](https://attrackt-website.s3.amazonaws.com/Attrackt_UI_606d63adee.jpeg)

**2. Don’t Crash**
The application needs to load quickly and smoothly. Make sure to check your App on as many devices as possible. Run tests on many devices to ensure that you support all models, especially in Android. Verify that all of the SDKs, plugins, and code you use to support and run on the target devices are compatible. This will help you to target suitable devices.
Ensure that the App does not crash and that all platforms work in sync. Then, measure the loading time and optimize as much as possible so that users can quickly interact with your content and use your App.

![Attarckt.io App Crash](https://attrackt-website.s3.amazonaws.com/Screen_Shot_2022_04_11_at_19_38_20_8a00e9b32e.png)


**3. Use FOMO**
In a fast-paced, busy world, people tend to ignore most things they see or hear. Can you create a sense of urgency in your App? If so, you can stand out and use FOMO as a hook to generate more interest in your product.
A suitable CTA can motivate the user to take action or lose the deal. Moreover, you can integrate these offers for a limited time every month to boost sales or services and get additional downloads.
Can you create a buzz for your App? keep it honest and make sure to provide what is the real reason you are building this App and what is your goal. Think different and the right people that get you to come and share your experience.  

**4. Follow Market Trends**
You should take full advantage of the current trends and understand why they work. Trends happen for a reason. They offer a fresh angle that captures attention.
Hyper Casual games are a great example. Following a popular mechanic is less risky than inventing a brand-new one. Trends can also be a monetization method like integrating reward ads and offer walls or building a subscription plan with consumables to provide a more diverse product line.
You need to follow the leading application in your niche and follow their store presence, prices, core game loop, and marketing. Then, use this information and decide what is appropriate for your App and how to use those trends.
Trends can be a new UI design, a new method to encourage users to log in every day, or a new game mode in your genre that is doing well ( “battle royal” was not so popular 4 years ago). To follow trends, you must first understand them and experience them yourself.

**5. Find your true Fans**
Look for true fans and build your App for them. To get those true fans, you need to develop what you love and ensure that you enjoy providing service and being in touch with your users.
Be available on social media, respond to comments, and be thankful for any feedback. The numbers show that 1 out of 1000 users who face a bug take the time to write about it. So be aware of those users, and consider those notes.
Share relevant updates on your product on social media/newsletter and don’t spam your users, and respect their time.
Keep the same design and messaging on all your channels, don’t be casual and funny on Twitter and serious with corporate jargon in emails. Keep the same personality and be genuine in your communication.

**6. Follow your value purpose**
Your App’s value proposition should be constantly improved. Then, we can create evolving products using the software. Iterate your design and follow the breadcrumb’s trail of comments and crashes and walk toward improving your product. Remember what value you offer to your users and decide on the main metrics to follow to guide you on the right path.

**7. Retain users by offering them rewards**
Offer your users an offer they can’t refuse. Giving rewards will make a different user’s mind as a token of appreciation for their time.
Offer daily usage rewards that will increase over time and provide an incentive to login in the next day.
Offer new deals to high retention users or share better content with them. Share this data with all users to show them the value of putting time into your App.

**Mobile app Market**
The Mobile App market is growing by 15% YOY, with revenues expected to reach $133B by 2021. Of course, the store cut is high, around 30%, but as things are looking legal for Apple and Google, it might change soon.
The revenue distribution is much more shocking. 0.5% of the leading Game apps generate over 98% of the revenue, which means that the market is mainly centered around 900 studios. There are 10% more studios than last year, but it’s more challenging to enter the top 100 list.
With the recent privacy changes, User Acquisition is getting increasingly difficult. In addition, revenue from ads fluctuates as many Adnetworks built robust tools to segment users based on profile and audience segments. However, with no unique id or user consent, such devices are no longer effective. The following targeting field to conquer is context. The ability to understand app context enables advertisers to target their audience based on interest and relevant advertising, matching creatives and offers to the content of the App. We believe that the best content is the App content promoting its own purchase or providing relevant info on the App potential and how to use it.
IAP simplifies the purchase process by sharing more content promotions by focusing on immediate action. As a result, there is a higher chance of conversion after interacting with advertising.
By levering first-party data, developers can improve the targeting and conversion funnel. In addition, ensuring all users are educated and aware of the purchase value provides more interaction and feedback on the IAP value.
Developers must find a new balance in their monetization mix and improve their user retention, Share more content on your purchase, increasing by 10X the time users spend on your offer.
Find more ways to direct your users and attention to IAP at Attrakct.io.

iStock-1319807759.jpg

Tips and Methods to Increase Mobile App Revenue

We wrote down valuable tips and methods to help your App be more approachable, making sure you are on the right track and ready to scale.

valuable tips and methods to help your App be more approachable, making sure you are on the right track

InApp Pricing

Holiday Promotion

Ads Revenue

Ads Mediation

Ads are an obvious way of boosting your app’s revenue. But maximizing your profit from in-app advertising is a complex task. That’s precisely where ads mediation comes in handy. There are, however, different methods of mediation, each with its pros and cons. 

![tiny-business-man-in-casual-clothing-work-on-laptop-sitting-on-huge-vector-id1284636518.jpg](https://attrackt-website.s3.amazonaws.com/tiny_business_man_in_casual_clothing_work_on_laptop_sitting_on_huge_vector_id1284636518_fe642e1757.jpg)


**In this article, we will look at the benefits of using a mediation layer for ads management, and guide you through the available options, so you can make informed decisions.**

##### What the whole fuss is about?

Managing ads is making sure everything ‘clicks’ in your app. This means integrating an SDK from the ad network that supplies the ad, using either integrated development environment (IDE) software or native code. 

**Your app will first need to be approved by the ad network for the SDK to be activated. The SDK will then collect user data, monitoring their location and their activity within the app, and communicating with the ad network.** In addition, the SDK will run testing on the app, scanning for fraudulent activity. As ad networks grow, they become more and more vulnerable to low-quality and non-human traffic, which makes SDK testing and the transparency it ensures the most reliable system.

The ad network will evaluate your app’s traffic value and assign best suited campaigns accordingly. At the same time, advertisers within the ad network measure their performance with each app, and can both request more of your traffic and refuse (block) it, if it doesn’t measure up to their KPI. Finally, the app owner can set their minimum price at which their traffic can sell, meaning that not every advertiser’s bid will be approved. 

**All of this amounts to a highly complex supply-demand dance**—or more like the tango scene from The Scent of a Woman, as Al Pacino’s character in the movie is blind, just like the app owner. Traffic scores don’t need to be revealed, and the app owner can’t see their score with each advertiser. 

A way out of this pickle is eCPI, or effective cost per install, which is offered by most ad networks. In this model, the app owner will receive higher payments for traffic when the advertised product or service is installed. Thus, it allows both media sellers and buyers to reap profits once they reach an established KPI. 

That said, the app owner may not be satisfied by the eCPI value which is set by the ad network based on that network’s algorithm. This means that the publisher will look for other ad networks which might offer a higher eCPI. And here’s where things get tricky…

![attrackt.io_04-01.svg](https://attrackt-website.s3.amazonaws.com/attrackt_io_04_01_46401e3f34.svg)


##### What ads mediation solves

**Every ad network you work with comes with the network-specific SDK, which has to be integrated into your app. Each SDK will make calls to its ad network’s ad server. **Having multiple ad network SDKs helps you maximize your fill rate, ensuring you that no impressions are left unsold. But it also consumes your management capacity, as you have to log into each network’s reporting systems to collect data on your revenue. While this data is extremely useful and keeps you informed about your user groups, their geographies, app behavior and more, extracting and monitoring it across different ad networks is complicated, hard work. Ads Mediation does that work for you. 

As the name suggests, ads mediation serves as an intermediary between your app and all the AdNetworks SDKs it’s using. Put differently, it’s a set of tools that link your app with multiple ad networks, helping you maximize revenue from ad display. So, you may want to ask, how does it work?

##### Waterfalls and daisy chains

In the system that dominated programmatic media sales until recently, available impressions are offered to a list of ad networks one after another. The order in which ad networks are approached is determined by the app owner and the ranking parameters they set. Typically, publishers look at the average historic yield that the network has produced for them: the first ad network to respond to the inventory on offer with a satisfactory bid wins. **When there is no bid, or it does not meet the minimum established by the publisher, the inventory is passed down the list of ad networks in a process known as waterfalling or daisy-chaining.**

The waterfall approach to ad suppliers is straightforward and gives publishers a considerable degree of control over their advertising sources. It isn’t perfect, however. The average historic yield need not equal the highest bid. The potential highest bidder might be too low in the daisy chain to get a chance to bid. This means the publisher is losing money. 

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##### Header bidding

In order to level the playing field and enable app owners to get the most out of their impressions, a different auctioning model has been implemented. **Header bidding is increasingly the go-to procedure of ads mediation.** Rather than contacting ad networks one by one, the mediation layer auctions off the available inventory to the highest bidder. 

**The benefits of header bidding are clear: you maximize your ad revenue in a shorter and more even process, as different ad suppliers bid simultaneously.** Header bidding also saves you time and effort because it functions with a single SDK integration. You can determine the floor price and the maximum time for bidders to respond, but the set-up is minimal and the decision-making for each impression is greatly facilitated. Increasingly, a central server is used to send out requests to demand partners, which further reduces latency issues that tend to arise in client-side header bidding. The server-to-server header bidding eliminates the need for publishers to establish multiple connections to servers on the demand side. It also operates better with rich ad content which takes more time to load.

**Yet header bidding is not without its own problems. It increases the distance between the ad network and the traffic supply. **The ad network has less knowledge about the traffic they purchase, while the app owner exercises less control over the ads displayed on their app. In server-to-server bidding, the publishers are given zero transparency about buyers and they cannot decide between them. Meanwhile, advertisers have to be more cautious about new sources and the risk of buying bad traffic, which translates into decreased spending. 

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##### Now that you know…

As you can see, in-app advertising is all about weighing the pros and cons of the available options. Ads mediation saves you a lot of work, so you can focus on more important things. But it, too, can have upsides and downsides. Your job is to be aware of them, keeping an eye out for changes in the market, and to make decisions backed by trusted information. 

##### App Design VS Financial Models

Now after we lay a lot of groundwork and know more about ads, let's crunch a bit of numbers. 
In general Ads revenue increase follows two main charts : Scale and Quality . Both of them can work together , but at least one of those two parameters needs to scale for success . 
As quality is harder to measure as it directly relates to matching the app content and the right ads, as mentioned above publishers have little control over which ads are displayed in their app we will focus on scale.

![attrackt.io_04-04.svg](https://attrackt-website.s3.amazonaws.com/attrackt_io_04_04_0dcec3b478.svg)


In general 100K impressions per day can start to generate a baseline revenue and start to matter in ad network matching algorithms. 
The app developer needs to ask himself how many ads can I show during a session ? Would the ads generate churn ? Is the app usage incentivizing users to watch ads ? Those questions are important to determine the user amount needed per day to generate ads impressions.

The daily users will be the new users that install the app today and returning users , so those numbers need to be clear as it directly determines the budget for user acquisition and app investing development to improve the retention rate. 

Once those decisions are clear and answered a developer can design the app and build the right incentives for retention and ads in order to predict the ads impressions amounts.

For app developers the most important indicator is the retention rates as this ensures a solid growth over time with lower spending on user acquisition that increase the revenue from the users sessions. 




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Ads Mediation: Monetizing Impressions, Fuss-free

Ads mediation is an indispensable method for maximizing your profit from in-app advertising. In this guide, we walk through the different ads mediation options you can choose from and examine the pros and cons of each.

Value Promotion

Useful Analytics

App Store Data

If you’re an app owner or developer, you probably know that the real value of your app is the data it generates through usage. And—equally valuable—the way that you use that data. While there are myriads of ways to go about data analytics, some data insights are more obvious and more readily available than others. 

**So, let’s get down to the nitty-gritty, and talk about everything you could be doing with your data—but were afraid to ask. **

Application stores, such as Apple’s App Store and the Google Play store, offer server-to-server integration services, giving you access to raw data, so you can monitor the functioning of your mobile product. In this way, you have a chance to understand how events such as new releases and in-app purchases affect user engagement and spending. 

By following these processes closely, you get the bigger picture: you come to understand what motivates purchases and how they shape user journeys. By accumulating this knowledge, you grasp larger developments and trends that affect your revenue. Thus equipped, you can take appropriate action. 

![Attrackt Backend Support](https://attrackt-website.s3.amazonaws.com/attrackt_io_03_300dpi_02_b2bc3505b0.png)


Likely, this is nothing new to you. Take App Store Connect, for instance. It enables developers to manage their apps and their in-app purchases, monitor sales and conduct testing. What’s more, Apple’s server-to-server service called App Store Notifications allows you to stay on top of user purchases and financial decisions. Through such notifications, you will learn about new subscriptions, as well as renewals, subscription upgrades and downgrades, redeemed offers, refund requests, and the like. Similarly, Google’s Subscriptions and In-App Purchases API will tell you about cancelled orders, consumed items, and allow you to check the status of user purchases. 

**Many app owners employ app analytics platforms to have valuable data collected, displayed and examined.** Scalability tends to be a key issue, especially for gaming app developers: when your user count explodes, you may lose control of data. So, here’s where analytics providers take over—

The insights they offer include new installs, session lengths, as well as all kinds of metrics that give you a picture of user behavior. Of course, the market is huge, and you will find different levels of insight depending on the analytics platform you choose. Some are equipped with AI powerful enough to tell you, for example, at which stage and for what exact reason users abandoned your app, detailing the whole process down to the very minutiae, which in turn allows you to fix glitches and adjust your product to meet your users’ demands. 

Based on a basic Google search for analytics providers, they typically offer services such as generating user profiles, tracking installs and uninstalls, measuring your app’s performance and user behavior, as well as users’ responses to marketing campaigns. If you look at the plethora of dashboards and charts they produce, it may seem like a full package. But let’s look beyond the obvious data to collect and analyze:

While many analytics platforms track purchases, including what happens afterward, this doesn’t necessarily mean full transparency or complete knowledge. You will certainly find out about service activations and preliminary approvals from the app store, but that’s not enough to ensure you that the purchase went smoothly. 

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#### How often do you stop your purchase at the payment stage? 
Maybe you were just playing around and didn’t really want to buy the item, or perhaps second thoughts hit you just as you were finalizing the payment? Sometimes it may take more time for the second thoughts to fully sink in—and you end up cancelling your order. Equally, countless online transactions fail due to the wrong input of credit card data, failure to authenticate the transaction, or payment decline for any other reason.

To know the specifics of user purchases, you need access to the store’s raw data. This data needs to be synced with your analytics provider. Only then will you have a full picture of user journeys, complete with all the processes that make up your revenue. 

**Attrackt offers app store end-point support, making sure all your purchase data is fully synced and your analytics dashboards are complemented with store payments information.** It might sound painful, but knowing when users fail to pay you actually goes a long way. Even more so, it’s good to know that the mobile transactions you offer are user-friendly, transparent, and trustworthy. Right?


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App Store Data Support: Track Your Purchases and Payments

A comprehensive overview of all you need to know about tracking purchase and payment data for your app. Plus, tips for how to make the most of the insights.

Attrackt Blog

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